Columnist

It hasn’t been a good start to the year for the NBA; First China, then Kawhi Leonard’s absence irks ESPN

How should TV and fans react when stars take games off? NCAA viewing things myopically in case of Chase Young and James Wiseman

Podolsky

This has not been a good year for the NBA, and it’s only just begun. First they had to deal with the China problem, and now it’s got a thorn in its side that could be worse.

Last week the LA Clippers decided that Kawhi Leonard would rest and not play against the Milwaukee Bucks in a game broadcast on ESPN. The game was the first half of a back-to-back for the Clippers, meaning they would be playing games on consecutive nights. ESPN was not happy. Broadcaster Doris Burke said so on the air. She had been looking forward to the match between Leonard, who had almost single-handedly helped Toronto win last year’s championship, and Bucks’ star Giannis Antetokounmpo. So had ESPN’s audience!

Their coaches and the NBA are babying stars in this league. It’s one thing for ESPN to lose thousands of viewers when this happens, and it’s another when hard-working families get stuck paying ridiculously high prices for tickets, only to go and find out that the star they were paying to see decided to take the night off. For all we know, Kawhi might have had an understanding when he signed with the Clippers that he would not play two nights in a row under any circumstances.

The salaries are ridiculous. The ticket prices are outrageous.

What does a fan have to do these days when buying a ticket in advance?

Well, he probably has to check the schedule to make sure the game he selected isn’t part of a back-to back. It’s one thing when you buy a ticket in October for a game in January and somewhere in between the star player is injured and out for two months. A fan can understand that. But when a coach doesn’t play a guy whom I paid to see, just because he’s tired, that doesn’t hit home very well. One of these days some fans are going to sue the NBA not only for the price of their tickets, but their parking and the loss of their time. And as for the networks, my guess is that ESPN was privately displaying its displeasure with Commissioner Adam Silver while Doris Burke did so publicly.

The NCAA and Its Ridiculous Rules 

NCAA rules are ridiculous, and in the case of Memphis and its coach Penny Hardaway, completely unfair. Because Hardaway, a former player at Memphis, made a donation to the school over a decade ago, the NCAA considers him a booster. And because he was a booster, freshman James Wiseman was ruled ineligible because Hardaway helped the family move to Memphis two years before he ever was named the school’s coach.

Beano Cook used to say that when it comes to enforcement, that the NCAA will go after the little guys (like Memphis) with two jets and a dozen examiners, but when it comes to investigating the Ohio States of the world, they’ll send a delivery boy by pack mule.

          *******

And speaking of the NCAA, Ohio State had to sit Chase Young, maybe the best player in the country, last Saturday because two years ago he borrowed money so his girlfriend could fly in to see him play. Stupid NCAA infractions like these would be eliminated if the players were allowed to make a minimum wage just like ticket-takers do at the games. And for all we know, we could have seen the last of Chase Young as a college player at the speed the NCAA decides things.

Editor’s Notes:

Related ratings and schedule:

  • Sports Media Watch reported that despite the Leonard fiasco, the Bucks-Clippers averaged a 0.9 rating and 1.29 million viewers on ESPN, up 27% in ratings and 20% in viewership from last year’s corresponding Spurs-Suns, a  0.7 rating and 1.07 million in viewership. True. As the great Vin Scully would say, “Numbers are used the way a drunk uses a lamppost, for support not for illumination.” The question is, what number would ESPN have generated had Kawhi actually played? How many tuned out when Kawhi wasn’t suited up?
  • And, yes, numbers change per SMW. The NBA’s Cleveland-Washington game on Friday averaged a 0.5 rating and 825,000 viewers on ESPN , down 40% in ratings and 39% in viewership from the comparable Friday a year ago, Minnesota-Washington, 0.9 rating and 1,360,000.
  • CBS Sports says that its telecast of the LSU win over Alabama on Saturday produced a massive audience, scoring a fast national household rating, 9.7, the highest-rated regular-season college football game (excluding conference championships) on any network in eight years.
  • This  Saturday, Nov. 16, CBS runs a doubleheader. At noon it’s Florida at Missouri. Carter Blackburn and two analysts, Aaron Taylor and Rick Neuheisel, are assigned to the broadcast. At 3:30, Georgia is at Auburn. The CBS first team, Brad Nessler, Gary Danielson and reporter Jamie Erdahl are on the call for that one from Jordan-Hare Stadium in Auburn, Ala. 
  • CBS selected Texas A&M at Georgia for its November 23d SEC game with the big crew Nessler, Danielson and Jamie Erdahl.

 

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Rich Podolsky

Rich Podolsky, an established writer and reporter since the 70s, has been a staff writer for CBS Sports and won the prestigious Pennsylvania Newspaper Publishers' Keystone Award for writing excellence. He has written about the business of sports on television many times. His passion for music of the 60s and 70s fueled his desire to write about it. In “Don Kirshner: The Man with the Golden Ear,” and “Neil Sedaka, Rock ‘n’ Roll Survivor,” he tells the inside story of their success.

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