After the Super Bowl telecast; Record ratings are being broken down; Streaming contributed, Other notes


There’s the Old School, Andy Reid, 65, and the New School Kyle Shanahan, 44.

Ian Eagle will now succeed Jim Nantz on NCAA Basketball. He turns 65 in May. Jim still looks in good shape. CBS apparently has lots of faith in Ian. The network had him preside over an hour or so of discussions. He tossed it around nicely with his analysts and colleagues, He also changed his look on the stage. It’s wavy, thicker and jet black.

Early on in Super Bowl coverage, the network highlighted who’s there. Which stars? But didn’t overdue it when the game was played. Yes, Taylor Swift’s presence wasn’t neglected.

Funny, because it was CBS who produced a lively extraneous show in the 80s when it had the rights to the NBA. The Lakers and their stars attracted Hollywood people like Jack Nicholson. They were fixtures in those days at the Forum. CBS held the rights and play-by-player Dick Stockton had to be as well prepared to immediately identify the Hollywood shakers as he did the star-studded Lakers and their opponents. 

It was tough though watching Phil Simms being ignored when he likely had valuable material to share with his stage colleagues. It was like a carpenter with no tools. At one point, Phil couldn’t get a word in edgewise. He was on many heavy shots where it appeared that his lips were sealed. It got better though as the show advanced. 

Once the NFL and its network partners opened the doors for more advertising, it propelled humongous dough. Commercial drop- ins including the one we saw on Sunday that featured the cro-magnon man of GEICO. By design, there’s a limit to how many drop-ins are permitted. So yes, they’re sold at major premiums. It wasn’t always this way. Sports marketing has erupted right in front of our curious eyes. 

From the naked eye, there were fewer insurance advertisers on the Super Bowl than in the regular season.

Beer companies didn’t dominate play-by-play programming sponsorships the way they did a couple decades ago.

CBS Sports’ coverage of Super Bowl LVIII, which featured the Chiefs’ 25-22 overtime victory over the 49ers, delivered the most-watched telecast in history. with a Total Audience Delivery of 123.4 million average viewers across all platforms, including the CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and NFL digital properties, including NFL+.

Sports Media Watch reported: “The CBS broadcast peaked at 126.8 million from 8-8:15 PM ET and averaged 117.3 million during the final full quarter-hour, when Kansas City won in overtime.”

NBC gets the Super Bowl in 2025 when it will be played New Orleans.

Many of next year’s Super Bowl spots are sold in the upfront this spring.

CBS proudly proclaimed that “more than 200 million viewers (202.4) watched all-or-part of Super Bowl LVIII across networks, the highest unduplicated total audience in history and up +10% vs. last year’s Super Bowl (183.6 million).”

It was also the most-streamed Super Bowl ever. It’s where video coverage is growing.


David J. Halberstam

David is a 40-year + industry veteran who served as play-by-play announcer for St. John's University basketball in New York and as radio play-by-play voice of the Miami Heat in South Florida. He is the author of Sports on New York Radio: A Play-by-Play History and The Fundamentals of Sports Media and Sponsorship Sales: Developing New Accounts.

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