NFL

A bold view of CBS’ Super Bowl Coverage; The network made history with 120 million viewers

Don Haley (Born Samuel Clemens turned to pen-name, Mark Twain) is a former sports media critic.

Haley chimed in with sharp tones:

  • Jim Nantz can’t read long passes. He gets overexcited on obvious throws. Does this consistently.
  • Needs to watch his monitor, rather than the field. Pretty basic.
  • Kevin Burkhardt does the exact same thing as Nantz does. Too much hype, like the fan sitting in the upper deck at Yankee Stadium who yells “that’s gone” every time the ball is hit in the air.
  • If they’d keep their eyes on the monitor, they’d easily judge its arc. 
  • Haley puts Joe Buck and Al Michaels at a tie for first. 
  • Kenny Albert (Fox) and Rich Eisen (NFLN) are at third and fourth. Others are also-rans.
  • Nantz appears overstretched by heaving to offer analysis where Romo falls short.
  • The hypers sound like someone going into a steep drop on a rollercoaster
  • Kevin Harlan is great on radio; too detailed on TV.
  • Lindsey Nelson was the king proper, measured inflection.

FROM CBS SPORTS

CBS SPORTS’ PRESENTATION OF SUPER BOWL LVIII IS THE MOST-WATCHED TELECAST IN HISTORY WITH 123.4 MILLION VIEWERS ACROSS ITS PLATFORMS.

120.0 Million Viewers Watched on CBS, Largest Audience Ever for Single Network 

Most-Streamed Super Bowl Ever, Led by Record-Setting Audience on Paramount+

CBS Sports’ coverage of Super Bowl LVIII, which featured the Kansas City Chiefs’ 25-22 overtime victory over the San Francisco 49ers, delivered the most-watched telecast in history with a Total Audience Delivery of 123.4 million average viewers across all platforms, including the CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and NFL digital properties, including NFL+.

Viewership figures are based on Nielsen Fast National data and Adobe Analytics. Final Nielsen data will be available tomorrow.

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David J. Halberstam

David is a 40-year + industry veteran who served as play-by-play announcer for St. John's University basketball in New York and as radio play-by-play voice of the Miami Heat in South Florida. He is the author of Sports on New York Radio: A Play-by-Play History and The Fundamentals of Sports Media and Sponsorship Sales: Developing New Accounts.

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