By 1968, President Johnson’s final full year, football had passed baseball as the country’s favorite sport

Baseball had become too dull; LBJ likened himself to baseball’s colossus.:“They booed Ted Williams too, remember?”


Baseball broadcast historian Curt Smith, author of The Presidents and the Pastime, also penned the seminal book, Voices of the Game

“American Presidents, like great French restaurants,” said the writer and educator S. Douglass Cater, “have an ambiance all their own.” This is especially true of U.S. presidents’ attitude toward sports. Today continues a multi-part series by noted writer Curt Smith, who wrote more speeches than anyone else for former President George H.W. Bush and has authored 17 books. Some of the below appeared in original form in his widely praised The Presidents and the Pastime: The History of Baseball and the White House. (University of Nebraska Press, 2018, $29.95). This summer the Gatehouse Media columnist and Senior Lecturer of English at the University of Rochester, will etch presidents from Washington to Trump—how they assessed Sports USA, and it appraised them. Historian Allan Nevins referenced “an America now so far lost in time and change that it is hard to believe it ever existed. But it did exist, and some memory of it … ought to be cherished by the Nation.” This series tries.


Born in the Hill Country of Texas, Lyndon Johnson soon heard train whistles in the night. They stirred “child’s dreams,” protégé and Texas governor John Connally would say in a poignant eulogy, “[that] could be as wide as the sky and [make] his future as green as winter oats because this, after all, was America.” An assassin’s bullet began Johnson’s presidency on November 22, 1963. The war in Vietnam ended it. Memory should not dim aid to the poor, Medicare for the aged, the Voting Rights Act—all that he achieved.

LBJ likened himself to baseball’s colossus. “They booed Ted Williams too, remember?” he said. “They’ll say about me I knocked the ball over the fence—but they don’t like the way he stands at the plate.” Such an allusion was rare for Johnson, who seldom had time for sports. He and Connally attended football games at the University of Texas, where “he wouldn’t even watch [the game],” said his closest aide. “He’d wave all over, at everything but the field.” Once Johnson did try to help Longhorn football coach Darrell Royal recruit halfback Joe Washington, who opted for Oklahoma.

Before the mid-’60s, LBJ’s South was the sole region where (college) football rivaled baseball. Only if the pastime involved politics did Johnson like the pastime. In 1965, Commissioner Ford Frick retired, briefly succeeded by ex-Air Force Lieutenant General William D. Eckert. Ignorant of everything balls and strikes, Eckert made even LBJ seem baseball cum laude. Once, he entered the White House to present the normal season pass. Unlike, say, Ike, Johnson couldn’t wait for the commish to scram. After a minute for photos, LBJ snapped, “Let’s go.” He virtually threw Eckert off the grounds.

To compound insult, a 1968 Lou Harris poll noted that for the first time “football [had] passed baseball as the favorite sport,” 23 to 19 percent. “The problem is that baseball has become too dull.” That year Carl Yastrzemski’s relatively paltry .301 average won the AL batting title. Don Drysdale threw a record 58 2/3 straight scoreless innings. Pas possible—even soccer seemed exciting. Baseball then lowered the mound and reduced the strike zone from 15 to 10 inches to restore offense as constitutionally allowed. 

The perceived view of LBJ treating baseball as take-it-or-leave-it was correct. Yet—we forget—the sport had seemed almost as robust in his early presidency as when JFK preceded him. Baseball’s regular-season network audience routed rival fare. The World Series and All-Star Game were TV’s No. 1 and 2-ranked sports events, Johnson the last president under whom each game was daytime, a gift youth today cannot grasp. Students smuggled the Classic by radio into class. Hearing faint play-by-play, even teachers craved the score.

The plunge then began. The Yankees and NBC fired their grand stylist, Mel Allen. The Bombers axed Red Barber, tired of hearing of Thoreau. Baseball brooked the collapse of its 24-karat franchise, the 1966 Yanks thudding last. Dizzy Dean was canned as heart of the CBS Game of the Week. Every numerical index shows the effect. Just one: In a 1964 Gallup Poll, 48 percent of America called baseball their favorite sport. Nine percent do now.

Ironically, LBJ’s closest political friend for much of his earlier time in Washington had paid microscopic attention to the game—Richard Russell, a powerful member of the 1933-71 U.S. Senate. Asked what drew Johnson and him together, Russell said, “We both liked baseball. Right after Lyndon came to the Senate … we started going to the night baseball games together.” LBJ’s abrupt interest in baseball stunned those who had known him earlier. Likely he adopted it to spur his rise in power.

Johnson’s introduction to America was as 1955-61 majority leader. Russell fueled LBJ’s visibility, which partly led John F. Kennedy to name him Democratic vice presidential candidate in 1960. (Catholic JFK also needed a Protestant to help carry the South.) After becoming president, ensnared by Vietnam, feeling each fatality, and spending more time in the Situation Room, LBJ became more preoccupied. An exception was opening the Eighth Wonder of the World: Houston’s futuristic and baseball’s first indoor stadium.

On April 9, 1965, Johnson arrived for the Astrodome’s unofficial first event: an exhibition with the Yankees. Mickey Mantle smashed the Dome’s first homer. Later, Nellie Fox singled to give Houston a 2–1 win and, with The Mick, capped a night of Golden Oldies. Earlier, the scoreboard flashing a profile of the president, beamed in lights a message glowing, Welcome, Mr. President. The crowd roared, play briefly stopped, and players peered toward the box. It was the peak of his baseball career.

For Johnson, life itself closed on January 1973, as the Vietnam War ended and U.S. prisoners of war finally knew they were secure. At a simple ceremony in Texas, Connally said goodbye to his friend. “He first saw light here. He last felt life here. May he now find peace here.”

John F. Kennedy: At 102, forever young! First president interviewed on television at a baseball game





Curt Smith

CURT SMITH is the author of 18 books, including Voices of The Game, recently named by Esquire magazine among “the 100 Best Baseball Books Ever Written.” His latest is the official Hall of Fame book, Memories from the Microphone. USA Today calls Smith “the leading voice of authority on baseball broadcasting.” He wrote more speeches than anyone for President George H. W. Bush, The New York Times styling his work “the high point of Bush familial eloquence.” Since 1998, Smith has been Senior Lecturer of English at the University of Rochester, teaching Public Speaking and Presidential Rhetoric. curtsmith@netacc.net

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