Media

Media opinion on Tom Brady’s legacy as “Greatest of All-Time “; Super Bowl ratings take a hit

 

For a game with a quarterback matchup that produced extremely high expectations, Super Bowl LV ended in familiar fashion for NFL fans, a Tom Brady victory.

After departing New England for Tampa and recruiting key pieces to an already star-studded offensive roster, Brady now has seven Super Bowl victories, more than any NFL franchise. At age 43, many doubted Brady’s ability to reach the Super Bowl again, but his experience and leadership were clearly on display Sunday night as he dominated the defending champions.

Tampa’s 31-9 rout of Patrick Mahomes and the Chiefs placed Brady’s legacy in the spotlight well before the game ended. As Kansas City’s offense continued to stall throughout the second half, members of the media began weighing in on whether or not Brady can finally be cemented as the undisputed greatest quarterback of all time.

Ryan Clark – (ESPN) @Realclark25

In the second half of Sunday’s game, Clark was already in awe of the reality that Brady was about to secure his seventh ring.

“Bruh!! This is either set up for the passing of the torch in a great comeback by the Chiefs or Tom Brady pushing this ‘Goat’ convo so far away from the competition that we don’t even bother to have it anymore.”

Donté Stallworth – (NY Times) @DonteStallworth

Stallworth, one of dozens of receivers to catch a touchdown pass from Brady throughout his career, posed a question for fans that inevitably sparked some heated debate on Twitter: Brady or Jordan?

“So Jordan has 6 rings, and Brady has 7 rings. is it now safe to say that Brady is the GOAT of all GOATS?”

Dan Bickley – (Arizona Sports 98.7 FM) @danbickley

Bickley praised Brady as the greatest quarterback of all time, but isn’t quite ready to name him the greatest NFL player ever.

“Tom Brady isn’t the Greatest of All Time. Not among professional athletes. Not even among NFL players. That honor belongs to Walter Payton or Lawrence Taylor.

“But he’s the greatest quarterback in history. That’s undebatable and undeniable. The proof is in the jewelry. And that’s no small feat.”

Jeff Howe – (The Athletic) @jeffphowe

Howe provided some context to the discussion by highlighting Brady’s dominance of other Super Bowl champion quarterbacks throughout the playoffs.

“Super Bowl XLIV MVP: Drew Brees

Super Bowl XLV MVP: Aaron Rodgers

Super Bowl LIV MVP: Patrick Mahomes

Tom Brady slayed them all in consecutive weeks. Seven-time Super Bowl champion, the greatest of all time.”

Bernd Buchmasser – (patspulpit.com) @BerndBuchmasser

Patriots’ writer Bernd Buchmasser labeled Brady not only the most successful quarterback of all time. He dubbed him something even loftier, “the NFL’s most successful franchise.”

“As a result of this, Brady is now essentially the most successful franchise in the NFL. No team has won more than six Super Bowls, with New England and Pittsburgh Steelers holding the record for most championships. Brady now has his seventh now, and he earned it by playing some impressive football: the 43-year-old completed 21 of 29 pass attempts for 201 yards and three touchdowns — two of which to fellow ex-Patriot Rob Gronkowski.”

Editor’s notes:

Ratings:

As usual, Sports Media Watch’s Paulsen’ sports ratings are presented cogently and thoroughly. These are topline observations from his popular blog:

  • The overall rating for this year’s Super Bowl was 38.2. It’s the lowest number since Super Bowl III in 1969 which produced a 36.0. If you’re not counting, that’s 52 years. A rating represents the percentage of all homes with televisions that are tuned to a particular program. The decline was 8% over’s last year game.
  • Particularly troubling to the league and the networks is that viewership among Adults 18-49 is eroding. At its height, this key demographic, one that advertisers frequently try to reach, was 40.5 in 2012. This week’s Super Bowl did a 26.5. That’s down an astounding 36%. Yikes!
  • So you ask, why do the ad rates for the Super Bowl keep going up? Simple: Other programming and ratings are so splintered these days that it’s impossible for advertisers to find any media platform that comes close to delivering a mass rating like the Super Bowl. The game spawns the highest rated television program all year. So there’s always advertiser demand.
  • According to Paulsen: “Super Bowl postgame viewership fell on CBS and ESPN, but not NFL Network.”

 

Editor’s comment: ESPN was saddled with Chris Berman on its post-game coverage. His  humor is stale, repetitive and tiring.

 

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Ethan Feller

Ethan Feller is a New York native and a student at the University of Wisconsin's School of Journalism & Mass Communication. He plans to pursue a career in sports public relations after graduating in 2021.

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